Generally, the license will be in the name of the person that has purchased the license key. When checking out, you will see a Comment box. Here, you can provide an alternative name; or if you are purchasing more than one user, a company name (but not an e-mail address).
Alternatively, you can send us an e-mail to change the name if you did not do this at point of purchase. Please note that a request can only be authorized from the original purchaser and a license can only be put in a company name if the license is for two or more users.